O fim das filas — e do CEO

Gestão de Recursos/N@ Web/Edição 136 / 1 de dezembro de 2014
Por 


o-fim-das-filasNo começo de agosto último, o gestor Whitney Tilson chegou a um aeroporto americano e foi alugar um carro na Hertz. Viu uma fila imensa e lenta, com apenas dois atendentes para dar conta da clientela. Não gostou. Tirou fotos, fez um vídeo, conversou com outros gestores que concordaram com ele, mandou um e-mail para o CEO da empresa e ameaçou vender as ações. Em setembro, após pressão dos acionistas, o diretor-presidente da Hertz se viu obrigado a deixar o cargo. Atualmente, as tendas da locadora estão mais bonitas e funcionais — e, o mais importante, não têm filas. O site Buzzfeed compilou os e-mails enviados por Tilson e elaborou um pequeno manual sobre como acabar com filas em 11 passos. O problema é que a primeira etapa é ser um poderoso gestor de hedge funds.

Link: bzfd.it/1AKceAQ

Ilustração: Grau 180.com.

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